RETAIL MEDIA STRATEGIST
2.
9 Lynnfield, MA Lynnfield, MA Full-time Full-time Estimated:
$70.
7K - $89.
5K a year Estimated:
$70.
7K - $89.
5K a year Are you a self-driven person looking to advance your career as a high-impact player on a team? If so, we have an exciting challenge for you and your future! At HP Hood LLC, we celebrate our differences.
Our diversity of people, backgrounds, experiences, thoughts and perspectives are fostered to create an inclusive work environment.
We are at our best when we respect and value each other - One Team One Company! Our culture is built on value commitments to innovation, quality, results, integrity, community, people, and collaboration that fosters a strong employee engagement, teamwork, safety and wellness.
We offer a competitive benefits package that includes health, dental, vision, wellness programs, employee discounts, 401k matches, tuition reimbursement, ongoing development, advancement opportunities and more.
This position is also eligible for our bonus program.
Founded in 1846, today Hood is one of the largest and most trusted food and beverage manufacturers in the United States.
Our portfolio of national and super-regional brands and licensed products includes Hood, Heluva Good, Lactaid, Blue Diamond Almond Breeze, Planet Oat and more.
Job Summary The Retail Media Strategist will assist in the development, and lead all execution, of a comprehensive retail media strategy for HP Hood LLC that spans numerous national and regional retailer partners.
The primary focus of this role is to work with cross-functional teams (both internal and external) to grow a best-in-class retail media strategy and lead retail media campaigns that have a meaningful and measurable impact on the business.
Additionally, the Retail Media Strategist will assist the Marketing and Communications teams in specialty initiatives core to advancing the business.
Essential Duties Responsibilities Collaborate with Communications team leadership, Marketing and Sales to develop full funnel retail media strategies to drive results for 5
brands across numerous national and regional retailer partners.
Lead execution of all retail media programs across all brands and all retailers, inclusive of sponsored search, onsite and offsite display, streaming video ads, and campaigns comprised of other innovation tactics.
Manage all sponsored products campaigns across various retailers Project manage the full creative development process for all retail media display campaigns with internal Design team Analyze campaign performance, implement optimizations, and prepare reporting for brand team and leadership stakeholders Lead quarterly reporting for all retail media programming Proactively stay on top of retail media industry trends and best practices Lead internal education around the constantly evolving retail media space Play an active role in annual customer planning meetings and annual retail media strategy development in partnership with cross-functional leadership Education and Experience 4-year college degree (BS/BA) in marketing, communications, public relations, liberal arts or related field, preferred 2
years' relevant experience in retail media.
Proven experience successfully managing retail digital campaigns (including sponsored search) from strategy development through execution, with tangible results.
Experience with retailer self-service campaign platforms required Experience with Pavcue or similar campaign management software a plus Skills and Competencies Previous project management experience, and comfortability managing complex projects with an eye for both short- and long-term planning.
Ability to work seamlessly with cross-functional teams, including Sales, IT, Marketing, Design, and Legal.
A high level of focus and attention to detail, organizational skills and initiative is required Exceptional communications skills, with both technical and non-technical audiences HP Hood is an Equal Opportunity Employer Female/Minority/Veteran/Disabled VERVRAA Federal Contractor #HOOD1 Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.
However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.
41 CFR 60-1.
35(c).
Estimated Salary: $20 to $28 per hour based on qualifications.
9 Lynnfield, MA Lynnfield, MA Full-time Full-time Estimated:
$70.
7K - $89.
5K a year Estimated:
$70.
7K - $89.
5K a year Are you a self-driven person looking to advance your career as a high-impact player on a team? If so, we have an exciting challenge for you and your future! At HP Hood LLC, we celebrate our differences.
Our diversity of people, backgrounds, experiences, thoughts and perspectives are fostered to create an inclusive work environment.
We are at our best when we respect and value each other - One Team One Company! Our culture is built on value commitments to innovation, quality, results, integrity, community, people, and collaboration that fosters a strong employee engagement, teamwork, safety and wellness.
We offer a competitive benefits package that includes health, dental, vision, wellness programs, employee discounts, 401k matches, tuition reimbursement, ongoing development, advancement opportunities and more.
This position is also eligible for our bonus program.
Founded in 1846, today Hood is one of the largest and most trusted food and beverage manufacturers in the United States.
Our portfolio of national and super-regional brands and licensed products includes Hood, Heluva Good, Lactaid, Blue Diamond Almond Breeze, Planet Oat and more.
Job Summary The Retail Media Strategist will assist in the development, and lead all execution, of a comprehensive retail media strategy for HP Hood LLC that spans numerous national and regional retailer partners.
The primary focus of this role is to work with cross-functional teams (both internal and external) to grow a best-in-class retail media strategy and lead retail media campaigns that have a meaningful and measurable impact on the business.
Additionally, the Retail Media Strategist will assist the Marketing and Communications teams in specialty initiatives core to advancing the business.
Essential Duties Responsibilities Collaborate with Communications team leadership, Marketing and Sales to develop full funnel retail media strategies to drive results for 5
brands across numerous national and regional retailer partners.
Lead execution of all retail media programs across all brands and all retailers, inclusive of sponsored search, onsite and offsite display, streaming video ads, and campaigns comprised of other innovation tactics.
Manage all sponsored products campaigns across various retailers Project manage the full creative development process for all retail media display campaigns with internal Design team Analyze campaign performance, implement optimizations, and prepare reporting for brand team and leadership stakeholders Lead quarterly reporting for all retail media programming Proactively stay on top of retail media industry trends and best practices Lead internal education around the constantly evolving retail media space Play an active role in annual customer planning meetings and annual retail media strategy development in partnership with cross-functional leadership Education and Experience 4-year college degree (BS/BA) in marketing, communications, public relations, liberal arts or related field, preferred 2
years' relevant experience in retail media.
Proven experience successfully managing retail digital campaigns (including sponsored search) from strategy development through execution, with tangible results.
Experience with retailer self-service campaign platforms required Experience with Pavcue or similar campaign management software a plus Skills and Competencies Previous project management experience, and comfortability managing complex projects with an eye for both short- and long-term planning.
Ability to work seamlessly with cross-functional teams, including Sales, IT, Marketing, Design, and Legal.
A high level of focus and attention to detail, organizational skills and initiative is required Exceptional communications skills, with both technical and non-technical audiences HP Hood is an Equal Opportunity Employer Female/Minority/Veteran/Disabled VERVRAA Federal Contractor #HOOD1 Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.
However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.
41 CFR 60-1.
35(c).
Estimated Salary: $20 to $28 per hour based on qualifications.
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